BELLA VITA
Brand identity design
The philosophy behind this concept project is based on reflecting and capturing the authenticity of each moment while celebrating naturalness and spontaneity.
The name of the brand in Italian means “beautiful life”, and this is exactly the message that the brand wants to convey to their customers. A sense of beauty given by nature and the simple things in everyday life.
The design for this brand has been inspired by minimalist and elegant lines and shapes.
The creative direction taken for this project wanted to infuse in the whole brand identity a sense of harmony and beauty, exploring soft colours and authenticity of every captured moment.
Brand Strategy Identity Design Branded Collaterals Social Media Guidelines
Brand Strategy Identity Design Branded Collaterals Social Media Guidelines
KEYWORDS
KEYWORDS
When starting a new project, I always make sure to first understand the brand and the client by conducting a thorough analysis of the brand’s values and vision. This helps me not only to create the best concept for the logo but for the entire brand identity as well.
Romantic
Elegance
Classic
Authenticity
Harmony
Charming
Spontaneity
